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  • Are you listening?

    16 July 2020

    Some few magazines have snuck onto my shelves just because they have nice covers. I am a cover queen, I...

  • Cock a doodle doo

    2 June 2020

    A theme that repeats itself throughout my blog is shop-related ephemera. I have studied shop display history and always been...

  • May we help you?

    9 July 2018

    Shelf Appeal likes the outsides of shops. And the insides. This photographic postcard is one of a very few images...

  • The story of a carrot

    4 April 2018

    Shelf Appeal is far too sniffy to take part in hashtag nonsense on social media. Except. This one was too...

  • Shopping in London

    1 March 2018

    Shopping in London isn’t what it was, even what it was in 2000, when Shelf Appeal moved down. There are...

  • They stay up

    1 January 2018

    Socks are famously a Christmas present for men. Along with, or instead of, a Boots gift box of Old Spice...

  • Party outings

    3 December 2017

    The train angst season is upon us. Cancellations, missing tea trolley services, overcrowded carriages, missing reservations, hassled travellers, luggage racks...

  • China patterns

    12 November 2017

    Shelf Appeal likes a work of scholarly specificity and also likes wallpaper. Having written a chapter for the book The...

  • Post a smile

    13 October 2017

    The allure of a smiling face in a graphic (or on a mug, or pretty much anywhere) never gets tired...

  • Braemar number

    25 September 2017

    Shelf Appeal has accumulated a few pieces of ephemera advertising the Braemar wool clothing label. They used fashion illustration very...

  • Coffee for enjoyment

    13 September 2017

    Coffee, there is nothing better. But, well, perhaps a nice bit of coffee ephemera comes close. This promotional leaflet Coffee...

  • Invalid Delicacies

    30 August 2017

    Invalid is a word one seldom hears these days. It’s certainly not a word found on a greeting card in...

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