I never really thought about it before but where did Tin Tin shop? Those dapper plus fours, sharp brogues and those (cashmere?) pullovers…
If he’d lived in London in the 1930s (when his character debuted) he’d have had an account at Simpson’s in Piccadilly. Their barber shop and floors of gentleman’s essentials would be just the place to spruce up, before taking off for the moon with your pet dog.
Why is this on my mind? Well Cartier – makers of bling in all its manifestations – have commissioned several illustrators, including Glen Baxter and Jean-Claude Floc’h, to promote their new watch Le Ballon Bleu.
Floc’h is surely a fan of Herge but has his own contribution to make. He has drawn many New Yorker covers and illustrated several books. For this work for Cartier, titled ‘175 – 176 New Bond Street,’ Floc’h illustrates a glamorous shopping trip, as a couple pick an anniversary present in the Cartier shop.
These illustrations are great, unusual, sharp and evocative in a way a glossy photograph of a watch isn’t. More modern too. In this promotional material – as in all the best illustrations – the conjoining of the real and the fictional makes the whole message more powerful.
I like the idea of Tin Tin the consumer. I also like vampires.
Hello, good to see that Floc’h is also appreaciated abroad. If you like his work and style, you might be interetsed in exploring my blog which I dedicated to him. Despite it is in French (unless you are familiar with Moliere’s language) you might enjoy some illustrations he designed. The follwing link will lead you to a subject where I addressed his book of style :