How nice to find paper bags exciting press coverage. Michael Bierut has designed a packaging overhaul for Saks Fifth Avenue. It has been lovingly documented on Pentagram’s site and in the US style press.
The really beautiful thing they have done is break up the logo into a tiled pattern, whilst still retaining a recognisable graphic identity. Deceptively simple, clever clever stuff.
I have to admit whilst in New York last December I spent a lot of time watching paper bags. Nice foil blocked GAP Christmas bags. Small and perky, navy and red Kiehls bags. Snappy, crisp, fresh green Kate Spade bags.
Glimpsing their colours on the crowded winter streets was a joy.