Shelf Appeal is not just about the appeal of old things. Walking down Oxford Street the other day (or doing the Oxford Street shuffle, so busy is it) I kept spotting these super Topshop paper carrier bags.
Topshop is an interesting one. Especially to anyone interested in retail history. It has made itself a covetable high street brand available to the many. Harder than it sounds, I should think.
The Topshop flagship store that larges it over Oxford Circus is a place to people watch. If not the place to people watch. Sitting waiting for a friend outside a changing cubicle there was some of the best (fashion) fun I ever had. It is a TV documentary waiting to happen.
I like the unapologetic nature of this brand. I also like their logo design; it makes of a cheesy 1970s sounding name something mutable and changeable yet constant.
The 3D cat is one of a few recent Topshop paper bags that have been worth noticing. It is also part of the cat meme going down at Oxford Circus at the moment – this print was also available on t-shirts and iPhone cases. And other cat prints were strewn across dresses, socks and (of course) thongs.
All adding up to nothing less than the cats meow.