An expression that is nice is ‘rarer than hen’s teeth.’ It brings to mind so many interesting images. This little (8 x 5cm) smidgen of paper probably deserves that appellation. How it survived. How someone who found it thought someone else would be daft enough to buy it. How I found it in amongst the many folds of eBay. How it cost very little. How nobody else appeared to want it.
That last is the most puzzling. This is a very lovely little thing, I think. Redolent of all things nice: shopping, design, illustration, ephemera, branding, toys, gifts. It might have been tied to a gift chosen from this Heal’s catalogue.
This may be a small find but interestingly the illustration has been credited to an artist. It would be nice to know who sits behind that ‘DH’.
Heal’s was ever self-conscious of its artistic leanings. They used graphic artists and illustrators and named them. They commissioned poster and textile designs and named the artists. They had a small area marked off for exhibitions called ‘The Mansard Gallery.’ For a good while in the 1920s and 1930s Heal’s were all that was considered commercial and attractive in product in a most knowing way.
I haven’t seen the Heal’s logo as a bird before. How very Twitter that bird is.