When I was young I poured over Habitat catalogues. At the back of them you were once able to order an entire house pack. It contained everything needed to set up your starter home, room by room. Down to sets of knives and forks. Like a giant furniture hamper. I dreamt of buying that pack. Still do.
I loved the old Habitat graphics. Catalogues, carrier bags. So I was all of a quiver when I found this old paper bag, containing two Chinese paper kites. Presumably they had all been left in a drawer since they were purchased in the early-1970’s.
Habitat went through a revival graphics-wise a few years ago. It wasn’t enough to reverse their fortunes but it was a good try. Graphic Thought Facility re-designed the logo in 2002. And that heart / house symbol is one of my favourite logos. Ever.
Everyone has something to say about why Habitat finally folded in on itself. But me, I was (and am) a Terence Conran fan. I was once a Habitat fan. And I think it is a shame they had to retrench.
At its height Habitat was a super smart retailer of rather nice home goods. And produced rather nice bags to put them in, too.
20 December 2011
The Design Museum Conran exhibition tells me this bag was illustrated by Juliet Glynn-Smith and is probably mid-1960s, a lot earlier than I had thought. There is one of these in the exhibition, along with some other lovely work by her for Habitat.